Understand how people search
Be there when they do
The Intent Philosophy
People don’t look for products, services and information in the same way they used to. Intent Philosophy helps brands understand why, where and how their audiences are searching, then builds the strategy to make sure they’re there when it matters.
Thoughtful SEO Strategy
Search has changed. Intent Philosophy builds SEO strategies around what your audience is looking for, where the opportunity exists and what is actually worth prioritising.
SEO Training
Practical and contextual SEO training built around what your team actually needs to know, from the fundamentals to more advanced, hands-on search strategy for your market.
AI Search Strategy
Being visible no longer means appearing only in Google's results. We help brands understand whether AI search matters to their audience, and what to do about it if it does.
About the founder
Hannah Rainey founded Intent Philosophy after almost a decade working in search, both agency-side and in-house for household name brands.
Her work has spanned technical SEO, content, strategy and training, but the question at the centre of it has remained the same: what is the person on the other side of the search actually trying to do?
That thinking became Search Intelligence: Intent Philosophy's approach to understanding how people look for things, and using that understanding to make better decisions about where brands should invest their time, budget and attention.
